Rev up your company's profits and image with flat rate pricing, says Maurice Maio In The Field.
Last month I discussed one of the toughest decisions anyone in the service and repair business has to make: When is it time to raise prices? I suggested we were aiming at the wrong target, which is the "going rate," or competition's prices. The only reasonable conclusion was to increase your average hourly rate, if only by $10 an hour. However, we must remember why the increase is reasonable and needed; it is because only trained technicians who are delivering top-notch service allow us to stay ahead of the competition.
Training takes money and some time. It's an investment in our company and our company's most important asset, the technicians. We get the resources for that training from our customers. In return, we deliver the best service they can find. And they are willing to pay for it. We all know our customers remember the quality of the job long after the amount they paid.