Consumers at all price points benefit from the innovations of 'New Luxury.'
The catch phrase “New Luxury” we've borrowed for our Bathroom Suite Series from a recent best-selling book, “Trading Up,” doesn't just apply to consumers gravitating onward and upward toward more high-end purchases.
Sure, making a good income helps - when hasn't it? However, the effects of New Luxury innovations have had a “cascading” effect, say the authors, up and down the price point scale.