Newsmaker Profiles: Ellen Rohr, President Benjamin Franklin Plumbing
In May 2000, Plumbers Success International announced plans to make Benjamin Franklin into a national plumbing brand. National branding has been on the minds of PSI co-founders Jim Abrams and John Young since the inception of the trade group in 1998.
The name choice of Benjamin Franklin Plumbing was the result of a market survey of 1,600 residential service customers, which found that most customers see plumbers as honest, frugal and hard working.