We measure the return on our assets -- our trucks, equipment, etc. -- because we want to know what our payback on the investment is. We try to predict what the return will be even before buying some equipment to see if we will be ahead financially in the long run. You know me, I measure the effectiveness of advertisements in the Yellow Pages. Anything I can measure, I can better manage and produce better results for the business.
Yet, when it comes to evaluating the performance of the people in our company, it becomes a more difficult challenge to determine what the payoff is from our employees.