As the snowiest December in history descended on little Kimberly, Wis., the hydronics team at Midwest wholesaler Design Air wanted to do something special for their loyal customers.
So when Crown Boilers announced a brand new lineup of boilers for 2001, the team at Design Air suggested the North American premier be staged right there in Kimberly: population 5,000, 20 miles south of the home of the Green Bay Packers and a long way from Crown's home in Philadelphia.