Men and women are different; not only in the physical sense, but in the way they socialize, react, shop, communicate and make decisions. OK, so this is not news. But what you may not realize is that women make or influence 80-85 percent of all consumer purchases in this country, including cars, sports equipment, life insurance and plumbing and heating equipment.
As a businessperson providing services to homeowners, this is a significant piece of information for you and your company.