How well do your project managers, foremen and service techs score on repeats and referrals? I hope you have an enticing reward system to encourage effective customer relations. If you analyze the profit potential of these repeats and referrals, you will surely realize why you should not only keep score, you should teach every foreman and service tech how to create and nurture those long-lasting relationships.
We cannot cover all of the dos and don'ts in this short article, but we will first point out some of the most critical aspects of good customer relations: