The over-60 crowd has the money to spend on the luxuries that can increase your profits.
Tom Brokaw was inspired to write his best-selling book, The Greatest Generation, during an assignment in the spring of 1984. He was preparing an NBC documentary about the 40th anniversary of D-Day, the Allied invasion of Europe in World War II. Brokaw wrote this about his visit to the Normandy shore:
"As I walked the beaches with the American veterans who had landed there and now returned for this anniversary, men in their sixties and seventies, and listened to their stories in the cafés and inns, I was deeply moved and profoundly grateful for all they had done. I realized that they had been all around me as I was growing up and I had failed to appreciate what they had been through and what they had accomplished."