The Plumbing-Heating-Cooling Information Bureau (PHCIB) is no longer being managed by the Chicago-based advertising and marketing communications firm, Marketing Support Inc. After more than 20 years of “temporary” stewardship over the Bureau after rescuing it from almost certain demise, Marketing Support has turned the reins over to ASA Communications Inc., (ASACI) a subsidiary of the American Supply Association.
Under the leadership of Market-ing Support President David Weiner, PHCIB devised a number of clever marketing programs to help promote industry products installed by trade professionals. However, industry participation in these marketing events was never extensive and has been on the wane in recent years. One of the most creative of these programs has been the “Ask the Home Ranger” syndicated radio show featuring Kansas City plumbing contractor Roger Peugeot. Unfortunately, the show has not been picked up by enough stations to justify continuing it, and will be dropped.