We want the retail trade, that’s what we’re after,” says Colleen Horner, the confident proprietor of Colleen Horner Bath & Tile, located in the humble hamlet of Pewaukee, Wis., just a half hour drive outside Milwaukee. Standing amid the opulence of her two-level, 3,800 sq. ft. showroom, it’s easy to agree that she’s more than prepared to get what she wants.
The showroom may bear a new name, but the space adjoins the offices of Horner Plumbing, now 55 plumbers strong, which has been in business for 30 years.