That was such a nice thing to do!” I enthused to my friend. “I’m going to write a story about you for PM magazine!” This friend is a huge supporter of the Make a Wish Foundation, and he just put together a really fun and successful fundraiser involving his whole company — great win-win-win stuff. I expected my friend to be flattered, even grateful. Instead, I heard ...
“I would rather you didn’t do that. It kind of takes something away from it for me to get all that praise, like I’m some kind of hero, or something. I’m just trying to do the right thing.”