What contractors fail to realize are the myriad ways available to prime the pump of endless referrals.
Almost all contractors would agree that “word of mouth is the best form of advertising.” It’s free, it’s effective and it’s substantive. A referral leaves you with a good feeling, because you know it’s the result of a job well done for some satisfied customer.
Unfortunately, when it comes to generating referrals, most contractors subscribe to Blanche Dubois’ philosophy of relying on the kindness of strangers. They sit around waiting for past customers to say nice things about them. What they fail to realize are the myriad ways available to prime the pump of endless referrals. Here are 10 such ways.