When you go to the doctor complaining of some discomfort, the doctor writes out a prescription and assumes you’ll get it filled and take your medicine. As clear as this simple scenario is, you and I know people who take their time getting prescriptions filled, skip the proper dose or just ignore the doctor’s advice completely.
The same attitude apparently exists for some business owners in the service and repair business. I’ve recently seen and spoken to several hundred plumbing contractors as part of our traveling training seminars. These concerned business people came to talk about their symptoms — low margins, tough competition, difficulty keeping good techs, etc. I’ve trained and coached some of these people before, and I’m sure some will be back again. And yet they hesitate, if not refuse, to take the “medicine” prescribed.