Usually when I quote a job to a client, I give him an itemized list of materials, submittals, worksheets, wiring and piping diagrams, and sometimes I include a copy of something Carol has written. When I do copy them and hand them off to clients, I ensure that they know who Carol is and that she is someone who gets the wisdom out in front of contractors.
What prompted me to fire off this note was a conversation I had with a client yesterday. He lamented that we don't sponsor enough “workshops/training courses” to suit him. My reply to him was to ask if he gets PM. Said he did. I asked if he reads Carol's stuff; he said no. So my parting comment to him was, “Just read Ms. Fey's stuff; you'll get training that you can apply directly in the field. She writes good stuff.”