What is the “going rate?” The going rate is nothing more than the price set for goods and services by competitors — not sound numbers crunching. It is a rate established by calling several competitors and finding out how much they charge per hour and then setting your prices at around the same level.
Fifty-five dollars per hour is a commonly quoted hourly rate. I know this from the hundreds of seminars I have put on. I ask the question, “How much do you charge?” at each one.