The winners of our recent Best Looking Truck Contest got their accolades largely as a result of looks.
The winners of our recent Best Looking Truck Contest, which we announced in last month’s PM, got their accolades largely as a result of looks. But everybody knows beauty’s only skin deep. So after ad agency Creative Elements chose the winners, we took a close look at the other hundred or so entrants, since we figured there were plenty of other stories to be told. What we found were a hundred or so stories that we plan to feature in future issues.
These three contractors, for example, were the first to catch our attention. Being that they are all a long, long way from the nearest supply house, their trucks have turned into mobile command units — ready for anything a customer throws at them.