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Once upon a time, a milkshake machine salesman walked into a burger joint. His jaw dropped when he saw six milkshake machines whirring non-stop, putting out hundreds of milkshakes a day. Most of his customers had one machine and they sold the occasional milkshake. What was going on here? Two brothers owned the burger joint. They had a sure-fire system for putting out perfectly consistent burgers, fries and shakes. The salesman figured if he could teach other people how to run their fast food restaurants like these boys did, well, he could sell a whole lot of milkshake machines.
Have you guessed that this salesman was Ray Kroc? And the brothers’ last name was McDonald? I guess you know McDonald’s Inc. has done pretty well in the business world.