An aggressive public relations consultant could give your company just the image it needs.
You just finished the job of your life, or at least that’s what it felt like. Months upon months of selling, sizing and soldering the new town hall has left you with a swelling sense of pride and accomplishment. But what about in a month or two when the swelling subsides and the new town hall garners as much notice as the local McDonald’s? Where will those feelings be and how can you convey your past glory to new customers?
Wouldn’t it be nice to pop a video in the VCR detailing your professional office staff and experienced technicians at work on that high-profile job? Or to show off a scrapbook complete with published news stories capturing your team in action? Walk into any DIY and you’re sure to find such samples of what they consider a DIY job well done exhibited for every customer to experience. And while they watch a video or read a promotional poster, over the intercom plays the theme song, “You save big money, you save big money, when you shop...”