How to sell your service techs on a new higher price.
You've read the books, attended the seminars and crunched the numbers. No doubt about it, you must raise your
prices. In fact, you may have to triple your prices to make the kind of money that will make it worth your while to stay
in business one more day. Otherwise, this new year will bring you just what the last year did - debt and heartache.
Sigh. Time to bite the bullet.
When you announce the price increase at the weekly staff meeting, the room becomes pin-drop quiet. Your service
techs look at you with unblinking eyes and dropped jaws.