Pretty in pink? Mid-South Plumbing is. And if the pink isn’t enough, try owning a skunk — “Stinky Pinky” — as your company’s mascot. It’s almost enough to give your technicians a complex problem.
“The public really notices the pink,” says Darrell Lane II, the director of operations for the six–year–old Clarksville, TN-based company. “We feel we’re highly visible in the 70-mile radius we cover.”