A free service doesn’t have to mean money down the drain.
Spend tens of thousands of dollars to equip your crew with color drain camera inspection units, and your first impulse wouldn’t be to offer the service for free. But if it’s just one component of a well-executed marketing plan, then that one freebie can produce as many as 100 drain and sewer service calls a day, at an average billing of $250.
That’s the case for Sumner Plumbing & Sewer, Royal Oak, Mich. Since the mid-1990s, the company has invested $600,000 a year in various advertising vehicles that run the gamut from Yellow Pages to display advertising and from cable TV and radio spots to direct mail. Beyond traditional advertising, a Web site also lists the reasons to consider calling the professionals at Sumner.