If you ask Nick Agentis what separates a successful plumbing business from the pack, he won’t start with fancy branding or the latest marketing hack. He’ll talk about urgency – and how few industries are as defined by the customer’s immediate, sometimes panicked need.
“Nobody says, ‘Oh yeah, I’m happy to call a plumber.’ Never happens,” Agentis, director of the plumbing vertical at Business Development Resources, told a recent room of contractors and business owners at the AHR Expo. “Nobody wants you – they need you.”
