Why are some plumbers winners, while others struggle? It is not the market, location of the company, the role of government, customers’ attitudes, the availability of manpower or any of the other excuses bandied about. Winning plumbers share a set of intangible traits that affect how they approach the world, how they see the world, and thus, how the world responds to them.
First, winning plumbers seek to serve. Their attitude is not to make a sale for the sake of the sale, but to serve customers. They seek ways to make customers’ lives better through their products and service.