If you rely on search engine marketing for calls, you are putting your company at risk because you are relying on the unreliable. Here are eight steps to wean your company off big tech dependency.
Search engine marketing for calls works great until it doesn’t. A competitor, flush with private equity money might bury you. You can unknowingly violate one of the search engine’s rules and see your results buried. To rely on search engine marketing is to rely on the unreliable. The key is to head prospects and customers off before they hit the keyboard.