Legendary football coach Vince Lombardi used to start off his training camps by holding up a football and stating, “Gentlemen, this is a football.” Lombardi was a demon on the fundamentals, doing the simple things well, over and over, which meant the big things took care of themselves. Lombardi’s teams delivered superior performance on the football field. It is the same with your company. Take care of the simple steps and a superior performance will result.