We’ve all been taught that the most important things we can do in business are taking the best possible care of our customers and running the business operations as efficiently as possible, right? What if I told you this was not true and this potential limiting belief is costing you a lot of profit, as well as some sanity? Stay with me here, I know this might sound crazy at the moment, but keep reading and hear me out.
Way back in April of 1994 when I took the reins of my own drain cleaning business and made the leap into entrepreneurship, I was ignorant. Not because I was dumb or incapable, I simply did not know what I did not know. I had never run my own company, much less been completely responsible for how to take the best care of every single client while trying to keep things operating as smoothly as physically possible.