This industry lends itself to a fair share of folks having the title of road warrior — it’s part of the deal, whether making sales calls, visiting existing customers or going to events.
And when you are frequently on the road, you start to see some folks in your same shoes, and you notice these people at almost every event. In my case, I could probably rattle off a pretty lengthy list of individuals who are at just about every ASA, buying group and other industry association gatherings.