COVID-19 had many widespread impacts to just about every product category and industry — the plumbing industry included. One of the most interesting market shifts was how the toilet paper shortage at the start of the pandemic spurred sales of bidet toilet seats in the U.S. market.
According to Bill Strang, president of operations and eCommerce for TOTO USA, the word “bidet” became the 20th most-searched term on Amazon in mid-March.