In today’s world, online reviews matter. I recently decided to switch dentists and find one closer to our new home. After finding some local dental practices within my insurance network, the first thing I did was head to Google and Yelp to see what others had to say about these businesses. I’m not trusting my teeth to just anyone!
The same goes for home services. Consumers want to find someone they can trust in their homes — they’re not going to trust just anyone. According to Podium’s recently released 2021 State of Reviews report, reviews influence 88% of consumers in discovering a local business. Podium is a customer messaging platform for business that offers everything from reviews to webchat to customer SMS texting. I had the chance to interview Kate Hill, Podiums’s director of sales, home services, to further discuss the report and what it means for service contractors.