We are officially in the tailwinds of one of the most challenging years of the past two decades. In 2020, the COVID-19 pandemic challenged home services business owners to think on their feet in new ways, especially with respect to how they run their operations and acquire new business. Connecting with new homeowners is always challenging for any business, especially in a sea of competition that gives consumers options. However, the challenges presented by the coronavirus were unique.
Amid the quarantine and stay-at-home orders intended to curb the spread of the virus, people were connecting less, talking less and isolating more. This proved challenging from a home services business perspective because: