No longer an optional form of advertising, digital marketing has become the norm. Whether you’re sending an email to stay in contact with customers or sharing recent projects on social media to generate company awareness, digital marketing provides a direct line to potential customers. It lets you meet your customers where they are.
According to Forbes, an estimated 82% of consumers conduct research online before making a purchase. They’re still asking friends for referrals, but sometimes those “asks” are in online neighborhood chat groups or personal Facebook pages. With those suggestions, consumers will then likely head to Google to check out company websites, company reviews and find phone numbers to schedule an appointment or request an estimate.