Hilti North America's Rafael Garcia promoted to global role
Rafael Garcia, senior vice president of marketing for Hilti North America, has been promoted to the Hilti Group Business Unit Head for Direct Fastening, effective January 2022. He will be relocating to the global headquarters in the Principality of Liechtenstein.
As marketing head, Garcia has been instrumental in establishing and driving strategy execution while scaling and professionalizing the marketing function to bring value to Hilti customers through an innovative portfolio of hardware, software and service solutions. He has been in this role since 2013 and was among the first wave of Hilti team members moving to Texas when the organization relocated headquarters operations to Plano in 2014.