Neighborly names Roger Chacko chief strategy and marketing officer
Neighborly, a franchisor of home service brands, recently appointed Roger Chacko chief strategy and marketing officer.
“To help build further on the growth momentum we have at Neighborly, I am delighted to welcome Roger Chacko to lead the marketing and strategy of our organization,” said Mike Bidwell, president and CEO at Neighborly. “Chacko has a proven track record of developing and delivering segment-defining marketing and sales programs across several business segments and geographies. The intersection between brands and consumers is narrowing through consumer experiences, and Chacko’s global experience and transformational marketing and strategy work at this intersection of consumers and brands will prove invaluable in Neighborly’s journey to creating and delivering exceptional home service experiences to our consumers and franchise partners.”