Let’s be honest: More than a few customers have champagne tastes but exist on a beer budget. I’ve encountered it on multiple sales calls — where a potential customer has read about the outstanding comfort and health benefits of radiant heat — and it’s all sunshine and roses until you lay out the costs.
“We had no idea radiant heating would be so expensive and we only have an $18,000.00 budget for the HVAC. We definitely need to have AC, so that leaves us with a furnace as the only affordable heat option.”