AB&I Foundry in celebration of women in engineering, manufacturing, and the skilled trades, has developed an iron woman character named “Rose”. The foundry has had a long history with their iron man character who is a big burly man. It was time for the company to feature a female character. The new Iron Woman pays tribute to the iconic Rosie the Riveter – the women civilians who built the warplanes during the WWII effort.
“There is a huge gap in our historical narrative about women in the trades and that is quickly changing as they are starting to fill the void in skilled trades as many baby boomers retire out of industry. While women are stepping into these rolls they are still underrepresented,” said Francesca Venezia Dunbar, vice president of group marketing for McWane. “We hope that the new Iron Woman will pay tribute to the vast opportunities for women in industry.”