Consumers have never been more aware of what is in their water than in these last few years following the Flint, Michigan, water crisis. Rising concerns over lead and other chemicals have increased the popularity and demand for water filtration and purifiers. According to Grand View Research, the global home water filtration unit market size was valued at $8.6 billion in 2018 and is expected to register a CAGR of 15.9% from 2019 to 2025.
“Growing awareness about the ill effects of contaminated surface water, along with declining level of potable water amongst consumers, has resulted in a significant shift in their preferences for technology-based domestic water purification system worldwide,” the report says.