As I’ve worked with and spoken to leaders of companies across the country over these past few weeks, a single word can be used to describe everyone’s feeling about their current situation: Uncertainty. The word also applies to all of us on a personal level. We are in uncharted territory, dealing with an invisible force, with no idea of when or if things will return to normal.
So, as with everything in life and business, we have a choice to make. Are we going to be impacted by what’s going on around us, or are we going to have an impact on what’s going on around us? I can tell you that the businesses that are having success right now have chosen the latter path, but it has not been an easy one.