Bradley releases 11th annual Healthy Hand Washing Survey results
A growing majority of consumers value businesses’ well-kept restrooms so much that they are willing to spend more money when they encounter one, according to new national research. The number of Americans who will “definitely” or “probably” shell out more cash in response to clean restrooms has climbed to 62% this year from just 45% two years ago. Millennials and Gen Xers are the two generations most likely to open their wallets.
The study also found that almost three out of four Americans make it a point to visit a business because they know it has nice restrooms. Women are especially likely to show preferential treatment.