You might not think about how massively sales impacts your company outside of what it represents in number form on your balance sheet. In fact, most people view the concept of sales in a negative light. In our live sales classes when we ask attendees to give the first three words that come to mind when they think about the word “sales,” we hear things like “used cars,” “distrust” and “slimy.”
However, as a leader in your company, you are a salesperson. So, first and foremost, you need to examine how you personally view sales, because if you have any negative associations, you need to get rid of those right now. In our business, sales is an extremely positive word, and when the skills are used correctly, they can massively improve the quality of your company and solve some of your biggest challenges.