Market disruption. It’s a hip, sexy new term that I hear everywhere nowadays. In fact, the last three industry conferences I attended all had sessions on how to become a “disrupter” or how Amazon has successfully disrupted numerous markets.
It’s true. Amazon has been a huge market disrupter for many industries, but especially retail stores. I admit I am an Amazon Prime member myself. Where else can you buy a baby shower gift, a dog car seat cover, some new kitchen rugs, an iPhone adapter and some Halloween leggings (Yes, I’m already thinking about Halloween. It’s my favorite holiday!) and have everything arrive on your doorstep the very next day? It’s a one-stop shop that’s incredibly convenient for the consumer. I also happened to order all this stuff during one of the largest sales of the year: Amazon Prime Day.