A few weeks ago on one of the rare days I wasn’t traveling for work, I was driving into the office and came to a stop at a red light behind a plumbing company’s vehicle. Having been writing about the HVAC and now plumbing industry for the past five years, I always take note of contractor’s vehicles — both wrapped and not.
Back to the red light — this van was plain white with red and blue lettering. It listed the company name, services, phone number and website, in a mix of fonts. (These two items happen to be on Service Roundtable CEO Matt Michel’s list of 12 mistakes plumbing contractors frequently make on their vehicles. If you want to learn more on what mistakes to avoid when wrapping your truck, turn to Michel’s column on page 34). But perhaps the most noticeable thing about the van was that it was badly rusted, and in more than one area. All I could think was I wouldn’t want this van pulling up at my house because it did not seem very professional.