Reviewing and improving your sales process should be repeated throughout the year, and the best way to go about doing so is by evaluating and refining your sales process.
I remember my coach, Frank Blau, preaching to me: “Jimmy, you have to schmooze the customer. You schmooze the customer and you succeed.” I must admit, in the beginning, I had no idea what Blau meant, and I actually cringed at the word “schmooze” until I learned that it meant to have an intimate and meaningful conversation. As time went on, I came to understand how this idea applied to the sales process.