Do you do it, too? I’m not talking about the marketing of things that read the temperature — I’m talking about contractors who wait on the weather to bring them leads. Or worse — those who answer “How’s business?” with a weather report that begins with, “Well, it hasn’t really gotten hot yet, so…” Tragic.
Sure, your business is weather-related, but if it’s weather-dependent, you have — and let me clear my throat here — a significant marketing problem.