I’m not a very good planner, really. When I started this business, my attorney poked some fun about that shortcoming. “And with your so-called ‘plan’ in place, how do you intend to gather customers?” He used the little two-fingered hand sign for quotations marks when he said “plan.”
My response was, “Largely by not talking ‘down’ to people who have hired me.” I returned the quote mark hand gesture thing when I said “down.”