CISPI launches campaign to educate plumbing engineers, inspectors
The advertising campaign will include digital and print ads as well as a redesigned website
The Cast Iron Soil Pipe Institute (CISPI), the advocate and trade group for American manufacturers of cast iron soil pipe and fittings, introduced its new digital and print advertising campaign, “We’ve Seen It All. We’ve Done It All.” This campaign supports CISPI’s mission of educating plumbing engineers and building and plumbing inspectors on specifications and model codes. CISPI is dedicated to answering questions to support the construction of reliable and efficient plumbing systems.
The digital campaign aims to create an engaging and information-rich resource to drive awareness of the benefits of using cast iron soil pipe and fittings. Dave Parney, CISPI executive vice president, is featured in the campaign. Parney brings 26 years of experience in the industry. CISPI is looking to appeal to millennials coming into the workplace who may not know about the benefits of cast iron soil pipe and fittings. CISPI is also looking to educate through multiple platforms, including print, social, and digital marketing.