Balance is hard to achieve in marketing. Clients usually contend they want piles of leads, all the time (you too?), yet fail to realize that keeping customers is of greater importance. It’s less exciting, but more profitable, especially in a declining economy.
Between the extremes of “getting and keeping” are the marketing variables that dictate image, notoriety and market position. There’s a single point of contact at the getting and keeping hinge that many contractors miss, discussed in your “to-do” list below.