One of the best advertising tools for Daniel Cordova Plumbing stands 40 ft. in the air adjacent to the Interstate 10 freeway outside the company’s Baldwin Park, Calif., headquarters. The two-year-old company sank a mid-five-figure capital investment into a two-sided freeway sign, much like the ones seen at truck stops. The investment has paid major dividends.
Brian Beltzfirst saw a bubble service van at a Nexstar Super Meeting in 2004. “They were wrapping it right there on the floor,” he says. “At first I wasn’t sure about it. It looked like a big, pregnant van.”