Plumbing and Mechanical

State Water Heaters Increases Hispanic Marketing Efforts

October 1, 2007

State Water Heaters recently announced plans to launch an integrated marketing effort aimed at Spanish-speaking contractors in key U.S. markets. Campaign initiatives include new Hispanic-themed print advertisements, Web enhancements, and a television sponsorship, all designed to raise State brand awareness among Hispanic communities.

A dedicated section on State’s Web site, www.statewaterheaters.com, provides an opportunity to view the new Spanish print advertisement and a link to the Web site of “De Casa a Hogar,” a new home improvement show on Spanish language television.