State Water Heaters recently announced plans to launch an
integrated marketing effort aimed at Spanish-speaking contractors in key U.S.
markets. Campaign initiatives include new Hispanic-themed print advertisements,
Web enhancements, and a television sponsorship, all designed to raise State
brand awareness among Hispanic communities.
A dedicated section on State’s Web
provides an opportunity to view the new Spanish print advertisement and a link
to the Web site of “De Casa a Hogar,” a new home improvement show on Spanish