Home Depot Increases Efforts To Attract Contractors
October 1, 2007
Home Depot announced it is increasing efforts to attract professional contractors to its retail stores. An article published in the Atlanta Journal-Constitution reports on the company’s initiatives to beef-up products and services, including “house calls,” to plumbers, electricians and general remodelers operating as one-man shops. The article says that 35 percent of Home Depot’s retail sales come from only 4 percent of its customers - small professional contractors who were not likely buying supplies at HD Supply, Home Depot’s former wholesale unit that it recently sold to private investors.