Plumbing and Mechanical

Sonia Hosts American Reps, Customers

May 4, 2006
Spanish bath accessory and storage manufacturer Sonia welcomed a group of American dealers, sales reps and customers to its headquarters and production facilities.

Spanish bath accessory/bath storage manufacturer Sonia welcomed a group of American dealers, sales reps and customers to its Valencia headquarters and production facilities. The trip included four separate factory tours and a day at Cevisima (a bath and tile convention).

Attendees toured Sonia's furniture, glass, plating and Arco factories, gaining a sneak peak at some of the company's latest products, including the Nouveau bathroom vanity collection, which recently debuted at the 2006 Kitchen/Bath Industry Show in Chicago.

The tours were followed by a focus group, which included a discussion on the future of Sonia, as well as provided insight into dealer and customer needs and desires.

Attendees included sales reps from Doliner, HC Kiehm and Associates, Interarchitectual Products, Brownstone-Amorello Sales and Western Sales, as well as customers representing Decorators Plumbing, Farreys, Advanced Plumbing, McGuckin Design Center, Jack London Square Bath Gallery, Bath and Beyond and Standard Plumbing.

Sonia intends to bring a new group to Spain in September.

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